All too often I speak with business owners who on one hand are proud of what they’ve built and have been able to accomplish, but on the other hand are disappointed, frustrated, or sometimes even resentful of what their business has become, despite their best intention and effort. Maybe you can relate at some level?
To build the business you want you have to know what you want. To know what you want you have to know yourself. This can be a scary thought for some business owners who still haven’t figured out what they want to be when they grow up.
The number 1 reason business owners run into trouble building the business they want is because they can’t clearly define it.
Spend some time thinking about who you are, what’s important to you, what you want and don’t want from your business and your life, and how you define success and will know when you get there.
For many business owners success is like tomorrow, some always-in-the-future thing that never quite gets here today.
Honor Your Core Values
Know what’s most important to you. If you’re not sure think about what you’ve enjoyed about past experiences. Also think about what you’ve disliked about past experiences. Boil them down to their essence to start constructing your list of core values.
You should be able to come up with 3-5 core values that you know, as long as you honor them, you’ll be okay with whatever outcome you receive.
Spend More Of Your Time On What You’re Best At
What is it that you were put on this earth to do? What’s that thing that you’re better at than anyone?
Find that thing that you can add more value to than anyone on the planet, that engages your soul, and energizes you even just thinking about it, and spend as much of your time as possible doing that thing.
Delegate everything else.
Engage Your Natural Gifts & Talents
This is where you’ll find your passion and get your best, most effortless results. Find ways to leverage your strengths and mitigate your weaknesses.
If you align your natural gifts with the value you can add to the world there will always be opportunity available to you.
Build In The Lifestyle That You Want
If you want time and location freedom there are absolutely business models that can provide that. Make sure you build those things into yours.
Yours may not necessarily be time or location freedom. That’s fine. What kind of lifestyle do you want? How do you need to engineer your business to accommodate and provide those things?
Celebrate Along The Way
Enjoying your business is about celebrating moments along the way. Recognize small wins and celebrate them. It will make you, your clients, your prospects, and your team feel better and it will help your business grow.
Recognize big wins and celebrate them, too. Only bigger!
Be Just As Clear About What You Don’t Want
As you come to know yourself and your preferences, you’ll also better know what you don’t want. Make sure you are clear and as diligent about keeping those things out as you are about creating more of what you do want in your business.
If you stand for quality and value, don’t allow low quality and low value prospects, clients, and employees into your universe. Protect your environment from anything that violates, or is inconsistent with your core values.
We’re experts at justifying and explaining, so be on guard and look for clues. Problems with congruence will frequently hide in our blind spots. Your tip-off is negative emotion like feelings of frustration or anxiety.