It’s not about limiting your market. It’s about focusing your communications so you can be more effective. Identifying your ideal fit client is something most business owners believe they have done, but if you’re struggling with sales or marketing it may be worth revising this foundational piece.
Defining Your Target Client With Client Avatars
Most small business owners understand the necessity of clearly defining your target market, but many fail to go far enough and struggle with slow sales and unproductive marketing. If that’s you, here are a couple tips for defining your ideal fit client avatar.
- Start with demographics and psychographics, but don’t stop there! This is what many small business owners are thinking of when they plan out their target markets, but you need to go deeper.For a good description of the elements of this first step, check out this article:
What Demographics and Psychographics Mean for Small Business Marketing
- Once you’ve got the basics, put a name and picture to your avatar. You want to personalize this avatar as much as possible. As you start to identify with and relate to your avatar, you can hold this relationship in mind as you go looking to meet your ideal fit clients in real life.
- Develop a story for your avatar. This will help you get deeper into the mind of your perfect target customers.
- Include their values and challenges. This is where the real power of a clearly defined client avatar will reveal itself. The more clear you can be on the values and challenges of your perfect client, the more effectively you’ll be able to speak to that in your marketing and sales presentations.
And don’t worry, you can have more than one avatar. You’re not limiting your opportunity, your increasing your ability to communicate effectively.
I know this was a quick overview, so if you have questions please email me at email@example.com. Also, here are a couple other great resources I’ve found on creating your client avatars:
Defining Your Customer Avatar: Who is your Ideal Client? – Ryan Battles
Save Time and Money. Find Your Target Audience – Jon Warren
Who is your avatar? – Kate Erickson
Meet Your Ideal Client by Creating an Avatar – Jodi Flynn
Did this video help you? If so, I would greatly appreciate it if you commented below and shared on Facebook.
P.S. If you liked the tips provided in this episode you might also get value from my free report, 3 Steps to Increasing the Value of Your Time.