Why do some succeed in a down, small-town, or rural market – insert your limitations here – while many others don’t?
Maybe we’re really asking, “Who can I copy? What do I have to do to succeed?”
Most likely someone in your community/market/situation is succeeding the way you’d like? But how?
Are they luckier? Smarter? Better? More talented? Do they know something you don’t?
Likely it’s not any of those things, but… they did something right. So what is it?
They tried – probably many things many times.
They found something that worked for them. (“For them” being the most important part!)
They kept doing it.
And probably, they tweaked it and improved it over time.
What are you willing to try?
What do you believe is possible?
Are you willing to take responsibility and take action?
As a business owner – whether you’re a service provider artist, technician, content creator, or whatever – the easiest trap to fall into is the belief that your success is primarily dependent on how good you are. It’s the old idea that if you invent a better mousetrap the world will beat a path to your door.
But it’s just not true. “If you build it they will come” is a nice sentiment and works well in the movies, but it is not a sound business principle.
You’ve got to promote it, lobby for it, argue for it, and put your heart and soul into sharing your passion for for your business.
Which is why copying others fails. You’ve got to find what works best for you. It’s the only way you’ll generate enough energy to pull and attract the market – your ideal, passionate, target market willing to pay what you’re worth – to you.
Further complicating matters, our culture and educational systems don’t prepare us to own businesses, our parents (likely) didn’t own businesses, and most of our friends don’t. So where are we supposed to learn the beliefs, skills, and habits necessary for success.
Understand, business is less about what you do than how you share the value of what you do with the world.
Start asking how you can do that better, and you’ll be setting yourself up for the success that you want in any market, industry, or situation.
Did this message help you? If so, please consider sharing.
P.S. If improving your mindset to be more productive and effective as a leader and problem solver in your business is your goal, you might like my 20-minute guided meditation, which is available for free to download to your phone or PC.