I’m sure every small business owner has been told that the number one reason small businesses fail is lack of revenue. That probably comes as no surprise, but if you understand that revenue is a symptom and not a cause then you probably are still left wondering how to solve the problem.
Avoiding The Problem That Causes Most Businesses To Fail
As a small business owner you likely find yourself filling many roles. You could even still be in a professional, consulting, or manufacturing role in your business where you’re the one primarily responsible for delivering your product or service.
But it’s how you fulfill your ownership role that will determine the success or failure of your business. And in that role, your number one responsibility is to drive revenue.
So if you’re struggling to bring in the revenue you’d like for your business, here are a couple areas to look at.
Are you avoiding selling or promotion?
There’s nothing inherently wrong or threatening about sales and promotion. But sales reluctance in one of the top problems small business owners face and might show up in the form of procrastination, perfectionism, and overwhelm.
If this is you, you will struggle with revenue until you find the resources you need to put it behind you.
Do you have the social skills to relate and connect?
Leadership, sales, and customer service are all about relationships. If you struggle to connect with others confidently and authentically, you may want to work on some of the beliefs, mindsets, and skills that can help you relate and connect with others more effectively.
Are you clear about your vision and goals?
If you have the skills to connect with and influence others with confidence, the next step is knowing where you want to take them. If you don’t have a clear vision of where you want to go, you’ll struggle to convince others to follow you.
Are you frequently disorganized or unfocused?
I am not by nature a very organized person. Because of that, it’s critically important that I consciously maintain alignment between my business goals and objectives, core values, and my actions and behaviors. If you are prone to distraction, you may want to build your business and structure your day in a way that naturally amplifies your strengths and minimizes your weaknesses.
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P.S. If improving your mindset to be more productive and effective as a leader and problem solver in your business is your goal, you might like my 20-minute guided meditation, which is available for free to download to your phone or PC.